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How to choose a realtor in Quebec

A good broker gives you a clear plan and a price backed by comparable sales. This guide helps you compare brokers on concrete criteria.

8 criteria for choosing your broker

Local knowledge

Does the broker know your neighbourhood and recent sales near you?

Clear communication

Are they easy to reach, and do they answer clearly? Do you feel heard?

Pricing strategy

Do they propose a price backed by comparable sales, or an inflated number to win your listing?

Marketing plan

Do they have a concrete plan for your property: photos, virtual tour, online exposure, targeted advertising?

Negotiation

Do they have the experience to defend your interests with buyers and their brokers?

Transparency

Do they clearly explain their commission, the costs, the process and what to expect?

Verifiable results

Can they show you recent sales and client testimonials?

Personal trust

Beyond skills, is this someone you trust for a transaction this important?

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Two pitfalls to avoid, and one key question

The first pitfall is choosing on commission alone. What counts is your net result, the price you receive minus all costs. The second is choosing the broker who quotes the highest price, since some estimates are inflated to win the listing.

Beyond the checklist, one question remains: do I trust this person to defend my interests? A good broker listens and gives you straight answers, even when they are not the ones you hoped for.

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Frequently asked questions

Compare their knowledge of your area, their pricing strategy, how they communicate and how open they are about fees. Choose the one who gives you a clear plan backed by comparable sales.

No. An inflated price meant to win your listing can leave the property sitting on the market and lead to price reductions. Ask instead for a price backed by recent comparable sales in your area.

Meeting two or three is good practice. Compare their strategy and transparency, in addition to the commission they ask.

Search the OACIQ register of licence holders on oaciq.com. It shows whether the licence is valid, suspended or subject to conditions. The register also shows whether the broker has faced disciplinary measures. The decisions themselves are published free on citoyens.soquij.qc.ca.

Often, yes. A broker who knows your neighbourhood understands comparable sales and what local buyers expect. That helps them set a fair price and defend it in negotiation.